Mission

<aside> 💡 Tips

Make sure you put these in mind when writing your mission statement

• Attainability
  • Is it possible to achieve this?
  • Are we really working toward this?
• Clarity
  • Is it clear to everyone?
  • Can people outside the company understand it?
• Inspiration
  • Are my team inspired by it? Does it drive excitement and passion?
• Credibility
  • Does the team feel confident enough about it that they buy-in to this statement? </aside>

Vision

<aside> 💡 Tips

Make sure you put these in mind when writing your vision statement

• Make sure it’s within the foreseeable future, not too close, not too far.
• Make sure it’s unique to your company and its specifics.
• Keep it short and simple. </aside>

Strategy

<aside> 💡 Tips

Strategy is a long-term plan that helps the company achieve its vision. You can define it in multiple statements or bold concepts the elaborate in details.

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